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Holiday card 2005

I love the holidays! Also love creating a one of a kind holiday card every year. I send holiday cards to friends, family, old and new clients and to other professionals in my field. Over 200+ this year.
I find that one of the biggest challenge about the card is to make it “one-size-fits-all”. In other words, I don’t want it to scream Christmas, Hanukkah or Kwanzaa (did I forget anyone?). I just want it to be a simple holiday card that gets the message across.

So after brainstorming for a couple weeks in October, I came up with the “frozen things” idea.  I went to Astoria Park and found different natural things such as berries, twigs, leaves which I froze in cups full of water. Next day went up to the roof where I used the best natural light source, the sun, for nice even lighting.
The session was very quick because my ice creations started to melt within minutes. I did a few different set ups and picked two final images for the greeting card.
Here’s the final card: 2 sided 4″x5.5″, press printed. Front of the card with the ice creations from top and back of the card with the side view:

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